The Value of Face-to-Face Marketing

The rise of the digital age is upon us but at Credico UK we don’t think that means we should lose the art of face-to-face conversation. In fact, we think there is more reason than ever to adopt this form of marketing because consumers simply don’t expect it anymore and they are grateful for the personalised service. When you can actually see a face behind the brand and connect on a personal level you are more likely to remember that brand than one that sent you a tweet once.

So why should YOU use face-to-face marketing? Well we’ve broken it down into four simple benefits:

  1. It can save you time and money. Print and broadcast ads are costly, and internet marketing requires time to reach a decent-sized audience. Face-to-face, whether by sales reps or an event, gives you the opportunity to deliver your sales message and interact with a large group of people.
  2. It builds confidence and trust between you and your customers. Meeting people in person is crucial for building and maintaining strong relationships.
  3. It creates instant visibility. This is a big difference between face-to-face marketing and other promotional channels. While the consumer may not buy straight away, they are much more likely to do business with you in the future having seen what you have to offer.
  4. It breaks down barriers. The value of being face-to-face with your prospects and customers is that you have the benefit of verbal and non-verbal communications, allowing you to clarify the tone of your sales message.

The simple fact is that face-to-face marketing makes your prospects and your existing customers feel valued and that can be the difference between making a sale or being avoided as a brand. We believe that face-to-face marketing still deserves a place in the digital uprising!


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