Maybe you’ve never come across outsourcing, or you’ve heard of it and are not sure what the advantages are. Well, here at Credico UK, we’ve put together a list of benefits that firms, small or large, can see from outsourcing their marketing.
Lower cost total
Hiring an outsourced marketing firm is less expensive than hiring a full time in-house marketing person. Many firms work on a ‘no win = no fee’ basis, meaning that you won’t pay until your goals are met and results are delivered.
Broader skill set
A team of marketing professionals typically has a more diverse skill set than a single marketing employee.
Having a team of outsourced marketing professionals at your disposal enables organisations to handle an increase in marketing workload.
Entry level marketing personnel typically stay with a company for 1-3 years before looking for another position. By outsourcing you can use that company for as long as you choose to outsource to them and therefore eliminate turnover.
Often employees are reluctant to share their opinions. An outsourced marketing firm can provide an uncensored and objective view of your current sales and marketing strategy.
Too often business owners and management wear too many hats. Hire a marketing department so the rest of your team can focus on their primary jobs.