Building a strong rapport is our speciality – Here are our top tips…

To run a successful business it is important to build a good rapport with everyone you meet (you never know when you may need their help, or they yours). For example it is important to have strong relationships with clients, consumers, business partners, employees and other business professionals as they are all people that make your business tick and they will be less willing to do so if they do not have a good relationship with you. So, here at Credico UK we have shared our top tips to building a good rapport.

Be genuine
Be yourself and people will appreciate you for it, people can often tell when a person is being fake and they will not appreciate this – especially in a business where consumers need to trust you in order to purchase from you. Relax, smile and go with a positive attitude and good things will follow.

Be warm and friendly
Cold people get cold reactions from other people. Approach rapport building with the intent to be warm and friendly. Smile, give a firm handshake, make eye contact, and engage.

Show interest
People are often very self-focused, but this can be helpful for businesses as they need to learn about their prospects before they can provide the best solutions. People want to feel like they can openly share what they are thinking, including their desires, fears and problems. The more genuinely interested you appear the more relaxed and willing to share they’re likely to be.

Don’t seem too needy
We all want to be liked but trying too hard can often come across as needy and conspicuous. You cannot force someone to like you. Show interest, but don’t act meek, overly friendly, or too pushy or you will put the other person off.

Give genuine compliments
Sycophants get nowhere, but genuine compliments are endearing. If you like the office, someone’s website, or are impressed with their book, say so. The person will appreciate this and it will go a long way towards building rapport.

Calibrate the rapport to “just right”
If you have an hour long meeting with a client don’t think “I need to use the whole time to get my points across, there is no time for chitchat.” Diving straight in with no ice breaking conversation is not a good way to build rapport. However, spending too much time chatting is not the answer either. Do your best to read the other person and find the right amount of rapport-focused conversation.

Read the culture
You can be yourself but at the same time you can adjust your approach to the other person and company. Don’t change who you are to fit the culture, but be aware of how the culture works and how it best responds.

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Establishing your business’ core values

Establishing your business’ core values

Most entrepreneurs start a business because they feel there is a problem that needs solving and that they have or could create the solution to that problem. But to connect with consumers businesses need more than just a fix to a problem, they must have values. A business’ core values is what attracts loyal customers, as they feel they can relate to the business and that the business stands for something they respect and agree with. This is also important for developing a strong company culture – you can attract and maintain top talent if you have strong core values that they agree with.

Here, we have revealed what you should consider when establishing your company’s core values:

  1. Clear values should define the business and guide behaviour.
  2. As the company grows these founding beliefs will need to be made more formal and explicit.
  3. Try to avoid writing these values down using generic words and phrases (like “integrity”), use your own unique voice. This makes the values more relatable and reinforces whatever is unique about the culture.
  4. Involve everyone within the company in the creation and codification of the values. A business owner should lead but not dictate. This is continuous process, as there are always more things that can be done to make sure the values are being stuck to and are effective.
  5. Always reinforce the values – repeat, reward and recognise. For example an example of recognition, the CEO could pick one value a month and the company votes for one person who best characterises that value.
  6. Good, practiced values can help make difficult decisions. Especially decisions where numbers and analysis alone can’t give you the answer.
  7. Lead by example. If the CEO and leaders do not follow the values then they will not stick with everyone else.
  8. Be ready to be tested. Employees should – and will – call you out based on your values. While this can be a bit painful, this is a good sign because it means the values have really taken hold at the root level and are being used multi-directionally.
  9. Values should make you and everyone else in the firm proud to work there.
  10. Always stick to your core values, and be honest about them! Consumers will appreciate the transparency.

Credico’s 5 top tips to improve productivity

5 top tips to improve productivity

We know that in a fast-paced business world, people always want to accomplish more with their days. So how can you be more productive? We’ve released our top tips for improving your own productivity.

Arrive early, stay later
If your day is constantly disrupted by rush hour traffic, get up early and beat it. This will not only leave you in a better mood for the rest of the day but also means that you have more time to get things done. The same goes for the end of the work day. Your ability to save these extra hours will help increase your productivity levels.

Plan each day the night before
This can be a total game changer for most people. This could be as simple as preparing your lunch the night before, putting your clothes out ready, or leaving your briefcase by the front door. Or you could take the time before you go to bed the night before to create your to-do list and prioritise it. This will give you a head start the next day. Our top tip is to put a star next to the most important tasks on your to do list, reminding you that these are the tasks that need to be done to push you forward with achieving big goals.

Leave the office for lunch
Something so small can have a hugely powerful effect on how you work for the remainder of your day. Leaving the work environment for lunch can ease stress levels, refresh your creativity and help you to re-focus.

Minimise distractions
Distractions are everywhere. If you work from a computer, as most people do, there is always the temptation to check social media, or surf the internet, or check your emails every 5 minutes. Eliminate these distractions and allow set times for checking your emails. You could even go as far as hanging a do not disturb sign on your door during really important tasks, so that co-workers know not to bother you.

Keep your goals in sight at all times
After setting extremely big and exciting goals that you want to accomplish, keep them in sight at all times. You could even write your goals down and carry them with you so that you see them at random points throughout the day. This way when you glance at your goals your motivation levels will likely increase.

Event Marketing Ideal for the Wearable Technology Market Claims Credico UK

New research has surfaced which suggests that too many consumers, the concept of wearable technology is still alien. With many big brands hoping to push this technology in 2015, a lack of consumer understanding could be a serious blow. Credico UK reveals how Event marketing or other forms of Direct Marketing could help.

Wearable technology is set to be one of the hottest trends, with a number of new brands unveiling new wearable devices according to Marketing Week (3rd March 2015). Market research group CCS Insight has forecasted that global sales in wearable technology will hit 135 million units in 2018, up from 9.7 million in 2013. Many brands are relying on new wearable technology to make them stand out from their competitors and the health and fitness functions of wearables are continuing to advance as a result of improving sensor technology; enabling users to track heart rate, sleep patterns, nutrition intake etc.

Most consumers have not yet bought into the hype surrounding wearable devices. 61% of adults surveyed would not buy one according to research from Marketing Week. Google’s recent decision to stop the production of its flagship wearable product, Google Glass, demonstrates the difficulty of launching a new concept device for the mass market. A survey of 2000 people commissioned by the experiential agency Fizz, revealed 37% of consumers feel there is no need for a wearable and 15% claim it is ‘a fad’. Credico UK state that companies can’t just rely on a brands previous success and that the needs of a target audience must be understood before the new technology can be accepted by consumers.

The Fizz research also found that 41% of respondents would feel more tempted to buy wearables if they could interact with them by touching them and trying them on first. 31% stated that in-store demonstrations would encourage a purchase to be made. Credico UK believe event marketing (a form of direct marketing) could be beneficial in filling the gap in consumer understanding and it will help to get consumers exciting about wearable technology. This is because it will enable consumers to interact with the technology before they buy it and the sales representatives will have the necessary training to advise shoppers about the technology.

Credico UK is the Britain’s leading field sales organisation that offer clients a new customer acquisition programme that is tailor made to suit their individual requirements. The organisation has gained vast experience in all aspects of direct sales including event marketing.

Source: https://www.marketingweek.com/2015/03/03/consumers-lack-appetite-for-wearables/

The importance of a positive attitude

At Credico UK we believe that a positive attitude can go a long way at work and can not only make the atmosphere a lot better for everyone involved but can help people push towards success. Being positive gives people the motivation to keep that positivity going.

We have outlined the main reasons why people need to be positive at work and the benefits of this:

Less Stress

It’s healthier for you and everyone around you. Stress can bring about a whole world of problems such as insomnia, fatigue, and loss of concentration and even some more serious ailments like severe depression and high blood pressure. Staying positive is a way to reduce these pains.

Happy Peers

Your stress levels can affect everyone around you, whether you are so scattered you can’t organise your thoughts enough to send a coherent email, or you lash out in frustration at a startled co-worker. Improving your disposition will have a ripple effect that positively influences everyone you come in contact with.

Job Security

A bad attitude (and subsequent side effects) can get you fired, so take it down a notch, take a deep breath, and maybe take a break! An employee who gets the ball rolling and keeps everyone on track is a much better asset.

Boundaries

Positivity is required to enjoy life. But you will have to take steps to get to your happy place. Most of us don’t get what we want all the time but you can’t focus on the negative. Keep in mind that you work to make money. You are not obligated to do anything other than the services you were hired to do. Set your limits and it may help you keep a level head in the workplace.

Control

You control your life, your path and your decisions. Do what makes you happy and positive and you will find that you enjoy life a lot more and feel more in control of what happens next.

The common misconceptions of Direct Marketing

We’ve come across a few common misconceptions about direct marketing that people seem to take as fact! We’d like to put these to bed and tell you the truth about direct marketing!

Misconception 1: Direct marketing can only be used for immediate sales.
This view misses a fundamental point: direct marketing is not exclusively about selling. It’s about direct and assertive appeals to get a prospect to deepen their engagement with a company. The appeals guide the prospect along the path to a sales event either in the short- or long-term. You can use direct marketing to build a brand, acquire leads and strengthen existing relationships.

Misconception 2: Direct marketing is expensive.
You can spend as much or as little as you like on your direct marketing campaign and it will still produce fantastic results if done right. In fact, direct marketing is often a hugely cost-effective route, much more so than traditional forms of advertising such as television and radio. Most direct marketing campaigns will see a ROI guaranteed, even in times of economic downturn.

Misconception 3: Online marketing makes direct marketing irrelevant.
If anything, we believe it makes it more relevant. In today’s online marketing world, consumers feel cut off from their favourite brands and though a quick online service may sometimes be convenient it is in no way personal, something that consumers really desire. Direct marketing has the power to personalise each campaign and to each person, making consumers feel valued.

How many of these misconceptions did you believe? Have your views changed at all after reading our post? We certainly hope so, because direct marketing could be what you’ve been looking for to improve your brand loyalty and acquisition!

 

How face-to-face marketing generates greater results than mass marketing

We believe that forms of mass marketing, such as email, television and radio may have had their day. Spam emails and broken promises from television and radio advertising have desensitised the consumer to these methods of selling. A large number of emails from sellers go un-opened and the channel is often changed when adverts come on, meaning that the message is rarely received by consumers. Whereas, face-to-face marketing, with its personal approach is rarely ignored by consumers, even if the deal is never closed, and is becoming a much more popular and much more effective form of marketing. If you’re not convinced then we’ve shared the following reasons as to why face-to-face marketing is more effective than mass marketing:

Gain the buyer’s attention
When you are in front of a prospect or client, you have the enviable position of having his or her complete attention. However, just like television ads, you must impress them immediately. Therefore, enthusiasm and energy are just as important as the product knowledge. Selling face-to-face and gaining attention of a consumer is much more powerful than being another envelope in a sea of letters.

Tailor product benefits to specific needs of the buyer
Mass marketing is aimed at exactly that, a mass of people, and only a handful of these people will actually find the product useful and an even smaller handful will go out and buy the product. With face-to-face marketing you can find out about your consumer and the needs they have and then offer them a product that will best suit their needs. There will be a much higher likelihood of them being interested in and buying the product.

Tailor a presentation to a specific buyer type
You can aim your product or your presentation at an ideal target market. The people who are most likely to be interested in your product as it will help them in some way. But you can also tailor these presentations to meet the different behavioural types of the people that fall into your ideal target market. You would not offer the same pitch to a 20 year old and a 70 year old as they will have different needs and also respond to different types of communication. With face-to-face marketing the presentation can be altered to suit each consumer and their differences.

Provide instant answers to buyer questions
Buyers can become impatient, if they can’t find the answer to their question online and the brand’s social media pages aren’t responding quickly enough, they will take their custom elsewhere. The beauty of face-to-face marketing is that if the consumer has a question it can be answered immediately and they will be left with no doubt on how the product works.

Strengthening your market reach through field marketing

Field marketing involves distributing, auditing, selling or sampling promotions in the “field.” A brand’s message is delivered via promotional personnel to the consumer through either a sample, a piece of merchandise or literature. Field marketing can be an excellent way to gain valuable feedback and to create personal relationships with consumers.

Here at Credico UK we can extend a field marketing campaign to any city in the UK which generates superb results at multiple levels for our clients. We believe that field marketing is the best way to extend your market reach because the measurable data it returns allows us to secure the widest exposure. Field marketing is also the perfect solution for brands with small promotional budgets because it delivers incremental results even in times of economic downturn. Studies have shown that the field marketing channel compliments rather than compromises the results of other channels.

We believe that promoting a product or service nationwide can be a great way to improve brand awareness and strengthen brand credibility. This is because the more people notice and become aware of a brand the more they trust and revisit the brand which leads to excellent customer loyalty.

To help you fully understand how field marketing strengthens your market reach we have highlighted the top benefits of field marketing.

Personal touch
Field marketing creates face-to-face interaction between brand and consumer which allows the brand to really connect and understand what the consumer needs or wants. In turn, the customer feels valued by the brand and becomes a loyal customer.

Value of experience
When sampling it is possible to build a brand experience so that the consumer walks away with a clear idea of what the brand stands for.

Cost Effective
By researching and identifying the most suited profile of the target market we can generate a large return on investment for our clients. Low budget campaigns can be just as successful as larger ones.

 

Credico UK: How to Decide Which Field of Marketing is Best for Your Business.

Every business needs marketing, whether it is for one-off promotions or long-term brand awareness, marketing is what attracts consumers to your business. But how do you know which form of marketing is best for you? Well, in this blog we are going to outline the benefits of several forms of direct marketing so that hopefully you find it easier to choose.

Event Marketing
Event marketing is one of the most powerful techniques used by businesses today. A successful and memorable event will increase the visibility of your brand as well as encouraging consumer engagement which is likely to improve brand loyalty. Events provide many opportunities to not only connect with consumers but also sell products on the spot.

B2B Marketing
Business-to-Business marketing is often sort after by ‘service’ businesses as it is one of the best ways to acquire long-term customers. B2B customers are also renowned for ordering higher quantities of  products and spend more money than retail clients. With B2B marketing you can spend a considerable amount of time with the customer and build stronger bonds that improve brand loyalty.

B2C Marketing
Business-to-consumer marketing allows you to personalise and tailor products to a customer’s specific needs. This means that you can effectively differentiate yourself from mass-producing competitors. Individually tailored products are often perceived as more attractive by customers and are therefore more popular. Connecting with consumers on a personal level often leads to increased brand loyalty and brand awareness through recommendation.

Direct Face-to-face marketing can be extremely cost effective for businesses as compared to tradition forms of advertising such as TV & Billboards it offers a much higher ROI. Consumers also trust a sales advisor that they meet in person more, which builds strong business relationships that are likely to be maintained for a long while. These forms of marketing also gives you direct access to your target market.

We believe that all 3 methods work extremely well and produce phenomenal results. It is just a matter of choosing which one best suits your business!

 

 

Credico UK Scopes out London Event Venues

Every year we host an awards ceremony for the direct sales and marketing industry, after this year’s huge success we want to make sure that next year lives up to expectations. So this week we went to investigate some incredible London venues.

The Royal Festival Hall is where we have previously hosted our annual awards ceremony, it’s a world famous arts centre on the Southbank of the Thames. Opened in 1951 as part of the Festival of Britain, the Grade 1 listed Hall is one of the world’s leading performance venues. The venue is home to a large auditorium, The Clore Ballroom, the Saison Poetry Library, a Riverside Terrace cafe, plus a Central Bar and Skylon restaurant. Perfect for entertaining. We love working with the venue and have rebooked for our 2015 event.

We also visited The Mondrian Hotel London which is a striking building located on the banks of the River Thames in the famous Sea Containers building. Mondrian London offers river view balcony suites directly on the Thames as well as a rooftop bar, outdoor terrace, and panoramic views over London. The stylish venue is within walking distance of famous London landmarks such as Globe theatres, Borough Market and the London Eye. The venue has 5 stylish event and meeting rooms that can hold varying amounts of people. This could be a great venue for our VIP after-party, we’ll probably check out a few more before making a final decision.

We’re aiming to make next year’s event the best one yet!