How to create a strong company culture

No matter how big or small your company is you must make sure you have and maintain a strong company culture. You want people to be happy to work for you and you want this to be reflected in their attitude towards clients and consumers.

To help businesses build a strong company culture we have had the team at Credico UK share their top tips:

Assign an owner
It may sound simple, but companies need someone who is directly responsible for culture. Of course this culture cannot be created by just one person, but it can be one person’s role to focus on culture and push everyone else in the right direction – whether they’re hiring candidates or managing the team as it sets its priorities.

Leadership sets tone
Culture is shaped by how your leaders act, so make sure your leadership team embodies the type of company you want to be. Decide what you want to be and what you want your team to represent and make sure your leaders are acting this out too!

Structure says everything
Organisational structure drives culture. Your team needs to know where they go when they need advice or who they report to. This will make them feel comfortable and confident in what they are doing.

Prioritise and focus
You don’t need one person who’s good at everything. You need a team of people who work together and are all good at their respective roles. Decide what will really get things moving for your product and customers, and act as a team.

Always communicate
Communicate your values and culture explicitly and continuously, both internally and externally. Employees must understand your culture and why it’s important. Reward employees who advance your culture and be open and honest with those who don’t.

No matter how big or small your company is you must make sure you have and maintain a strong company culture. You want people to be happy to work for you and you want this to be reflected in their attitude towards clients and consumers.


Building a strong rapport is our speciality – Here are our top tips…

To run a successful business it is important to build a good rapport with everyone you meet (you never know when you may need their help, or they yours). For example it is important to have strong relationships with clients, consumers, business partners, employees and other business professionals as they are all people that make your business tick and they will be less willing to do so if they do not have a good relationship with you. So, here at Credico UK we have shared our top tips to building a good rapport.

Be genuine
Be yourself and people will appreciate you for it, people can often tell when a person is being fake and they will not appreciate this – especially in a business where consumers need to trust you in order to purchase from you. Relax, smile and go with a positive attitude and good things will follow.

Be warm and friendly
Cold people get cold reactions from other people. Approach rapport building with the intent to be warm and friendly. Smile, give a firm handshake, make eye contact, and engage.

Show interest
People are often very self-focused, but this can be helpful for businesses as they need to learn about their prospects before they can provide the best solutions. People want to feel like they can openly share what they are thinking, including their desires, fears and problems. The more genuinely interested you appear the more relaxed and willing to share they’re likely to be.

Don’t seem too needy
We all want to be liked but trying too hard can often come across as needy and conspicuous. You cannot force someone to like you. Show interest, but don’t act meek, overly friendly, or too pushy or you will put the other person off.

Give genuine compliments
Sycophants get nowhere, but genuine compliments are endearing. If you like the office, someone’s website, or are impressed with their book, say so. The person will appreciate this and it will go a long way towards building rapport.

Calibrate the rapport to “just right”
If you have an hour long meeting with a client don’t think “I need to use the whole time to get my points across, there is no time for chitchat.” Diving straight in with no ice breaking conversation is not a good way to build rapport. However, spending too much time chatting is not the answer either. Do your best to read the other person and find the right amount of rapport-focused conversation.

Read the culture
You can be yourself but at the same time you can adjust your approach to the other person and company. Don’t change who you are to fit the culture, but be aware of how the culture works and how it best responds.

Establishing your business’ core values

Establishing your business’ core values

Most entrepreneurs start a business because they feel there is a problem that needs solving and that they have or could create the solution to that problem. But to connect with consumers businesses need more than just a fix to a problem, they must have values. A business’ core values is what attracts loyal customers, as they feel they can relate to the business and that the business stands for something they respect and agree with. This is also important for developing a strong company culture – you can attract and maintain top talent if you have strong core values that they agree with.

Here, we have revealed what you should consider when establishing your company’s core values:

  1. Clear values should define the business and guide behaviour.
  2. As the company grows these founding beliefs will need to be made more formal and explicit.
  3. Try to avoid writing these values down using generic words and phrases (like “integrity”), use your own unique voice. This makes the values more relatable and reinforces whatever is unique about the culture.
  4. Involve everyone within the company in the creation and codification of the values. A business owner should lead but not dictate. This is continuous process, as there are always more things that can be done to make sure the values are being stuck to and are effective.
  5. Always reinforce the values – repeat, reward and recognise. For example an example of recognition, the CEO could pick one value a month and the company votes for one person who best characterises that value.
  6. Good, practiced values can help make difficult decisions. Especially decisions where numbers and analysis alone can’t give you the answer.
  7. Lead by example. If the CEO and leaders do not follow the values then they will not stick with everyone else.
  8. Be ready to be tested. Employees should – and will – call you out based on your values. While this can be a bit painful, this is a good sign because it means the values have really taken hold at the root level and are being used multi-directionally.
  9. Values should make you and everyone else in the firm proud to work there.
  10. Always stick to your core values, and be honest about them! Consumers will appreciate the transparency.

Credico’s 5 top tips to improve productivity

5 top tips to improve productivity

We know that in a fast-paced business world, people always want to accomplish more with their days. So how can you be more productive? We’ve released our top tips for improving your own productivity.

Arrive early, stay later
If your day is constantly disrupted by rush hour traffic, get up early and beat it. This will not only leave you in a better mood for the rest of the day but also means that you have more time to get things done. The same goes for the end of the work day. Your ability to save these extra hours will help increase your productivity levels.

Plan each day the night before
This can be a total game changer for most people. This could be as simple as preparing your lunch the night before, putting your clothes out ready, or leaving your briefcase by the front door. Or you could take the time before you go to bed the night before to create your to-do list and prioritise it. This will give you a head start the next day. Our top tip is to put a star next to the most important tasks on your to do list, reminding you that these are the tasks that need to be done to push you forward with achieving big goals.

Leave the office for lunch
Something so small can have a hugely powerful effect on how you work for the remainder of your day. Leaving the work environment for lunch can ease stress levels, refresh your creativity and help you to re-focus.

Minimise distractions
Distractions are everywhere. If you work from a computer, as most people do, there is always the temptation to check social media, or surf the internet, or check your emails every 5 minutes. Eliminate these distractions and allow set times for checking your emails. You could even go as far as hanging a do not disturb sign on your door during really important tasks, so that co-workers know not to bother you.

Keep your goals in sight at all times
After setting extremely big and exciting goals that you want to accomplish, keep them in sight at all times. You could even write your goals down and carry them with you so that you see them at random points throughout the day. This way when you glance at your goals your motivation levels will likely increase.

Event Marketing Ideal for the Wearable Technology Market Claims Credico UK

New research has surfaced which suggests that too many consumers, the concept of wearable technology is still alien. With many big brands hoping to push this technology in 2015, a lack of consumer understanding could be a serious blow. Credico UK reveals how Event marketing or other forms of Direct Marketing could help.

Wearable technology is set to be one of the hottest trends, with a number of new brands unveiling new wearable devices according to Marketing Week (3rd March 2015). Market research group CCS Insight has forecasted that global sales in wearable technology will hit 135 million units in 2018, up from 9.7 million in 2013. Many brands are relying on new wearable technology to make them stand out from their competitors and the health and fitness functions of wearables are continuing to advance as a result of improving sensor technology; enabling users to track heart rate, sleep patterns, nutrition intake etc.

Most consumers have not yet bought into the hype surrounding wearable devices. 61% of adults surveyed would not buy one according to research from Marketing Week. Google’s recent decision to stop the production of its flagship wearable product, Google Glass, demonstrates the difficulty of launching a new concept device for the mass market. A survey of 2000 people commissioned by the experiential agency Fizz, revealed 37% of consumers feel there is no need for a wearable and 15% claim it is ‘a fad’. Credico UK state that companies can’t just rely on a brands previous success and that the needs of a target audience must be understood before the new technology can be accepted by consumers.

The Fizz research also found that 41% of respondents would feel more tempted to buy wearables if they could interact with them by touching them and trying them on first. 31% stated that in-store demonstrations would encourage a purchase to be made. Credico UK believe event marketing (a form of direct marketing) could be beneficial in filling the gap in consumer understanding and it will help to get consumers exciting about wearable technology. This is because it will enable consumers to interact with the technology before they buy it and the sales representatives will have the necessary training to advise shoppers about the technology.

Credico UK is the Britain’s leading field sales organisation that offer clients a new customer acquisition programme that is tailor made to suit their individual requirements. The organisation has gained vast experience in all aspects of direct sales including event marketing.


The importance of a positive attitude

At Credico UK we believe that a positive attitude can go a long way at work and can not only make the atmosphere a lot better for everyone involved but can help people push towards success. Being positive gives people the motivation to keep that positivity going.

We have outlined the main reasons why people need to be positive at work and the benefits of this:

Less Stress

It’s healthier for you and everyone around you. Stress can bring about a whole world of problems such as insomnia, fatigue, and loss of concentration and even some more serious ailments like severe depression and high blood pressure. Staying positive is a way to reduce these pains.

Happy Peers

Your stress levels can affect everyone around you, whether you are so scattered you can’t organise your thoughts enough to send a coherent email, or you lash out in frustration at a startled co-worker. Improving your disposition will have a ripple effect that positively influences everyone you come in contact with.

Job Security

A bad attitude (and subsequent side effects) can get you fired, so take it down a notch, take a deep breath, and maybe take a break! An employee who gets the ball rolling and keeps everyone on track is a much better asset.


Positivity is required to enjoy life. But you will have to take steps to get to your happy place. Most of us don’t get what we want all the time but you can’t focus on the negative. Keep in mind that you work to make money. You are not obligated to do anything other than the services you were hired to do. Set your limits and it may help you keep a level head in the workplace.


You control your life, your path and your decisions. Do what makes you happy and positive and you will find that you enjoy life a lot more and feel more in control of what happens next.

The importance of maintaining relationships

When you enter a partnership with a client it can be a very exciting time, everyone is getting to know each other and understanding what they want from each other. But as time goes on relationships can dwindle if they are not maintained properly.

Here at Credico we do absolutely everything in our power to ensure that we keep building on those collaborations and that our clients are fully satisfied with what is happening and the results they are seeing. To do this we ensure that we are constantly training and making sure that everyone within our firm understands our clients’ needs.

We believe that our clients are the most important people in our business and we like to make them feel this way! By constantly developing our processes and continuously training our sales-force to a high standard we are able to make our clients feel truly valued.

Here are some tips for maintaining strong relationships with clients:

There’s no such thing as over-communicating
Clients depend on you to keep them informed so you should make regular communication with them a top priority.

Be a useful resource
The more value you offer, the more a client comes to depend on you. Don’t hesitate to share any information that clients may find useful, whether it benefits you or not. But refrain from bombarding them with irrelevant news or gossip.

Be honest at all times
No partnership will survive if the two parties can’t be honest with each other. Clients are smart, they will know if they are not been told the whole truth. Without a reputation for integrity, you’ll never be able to cultivate the kind of long-term relationships your business depends on.

Think of clients as more than just “clients”
A client is more than just a revenue stream; each client has their likes and dislikes, preferences for how to do business, issues and concerns. The more you can identify with a client as a person, rather than a chance to make money, the stronger the bond between you will grow.

Have a vision of partnership
If you’re cultivating the relationship in all the right ways, all while delivering the service the client needs, you can work on developing a partnership with the client. A client, who determines you’re in it for the long haul, and that you’re actively motivated to help them succeed, soon begins to see you as more than just a service. You become a partner in their enterprise and someone they grow to value more and more as time goes on.

Credico UK: How to Decide Which Field of Marketing is Best for Your Business.

Every business needs marketing, whether it is for one-off promotions or long-term brand awareness, marketing is what attracts consumers to your business. But how do you know which form of marketing is best for you? Well, in this blog we are going to outline the benefits of several forms of direct marketing so that hopefully you find it easier to choose.

Event Marketing
Event marketing is one of the most powerful techniques used by businesses today. A successful and memorable event will increase the visibility of your brand as well as encouraging consumer engagement which is likely to improve brand loyalty. Events provide many opportunities to not only connect with consumers but also sell products on the spot.

B2B Marketing
Business-to-Business marketing is often sort after by ‘service’ businesses as it is one of the best ways to acquire long-term customers. B2B customers are also renowned for ordering higher quantities of  products and spend more money than retail clients. With B2B marketing you can spend a considerable amount of time with the customer and build stronger bonds that improve brand loyalty.

B2C Marketing
Business-to-consumer marketing allows you to personalise and tailor products to a customer’s specific needs. This means that you can effectively differentiate yourself from mass-producing competitors. Individually tailored products are often perceived as more attractive by customers and are therefore more popular. Connecting with consumers on a personal level often leads to increased brand loyalty and brand awareness through recommendation.

Direct Face-to-face marketing can be extremely cost effective for businesses as compared to tradition forms of advertising such as TV & Billboards it offers a much higher ROI. Consumers also trust a sales advisor that they meet in person more, which builds strong business relationships that are likely to be maintained for a long while. These forms of marketing also gives you direct access to your target market.

We believe that all 3 methods work extremely well and produce phenomenal results. It is just a matter of choosing which one best suits your business!



How to Innovate and Improve Customer Acquisition

Every business wants to acquire new customers because that’s how they grow. But what can you do to improve your customer acquisition? Here at Credico UK we offer a new customer acquisitions service and have provided our top tips to helping your business grow your client base.

Tell it how it is
No one has time for the ‘wind-up pitch.’ Prepare well-honed phrases and make sure it’s to the point. This will show you are focuses on your agenda and proposition and potential consumers will appreciated the honesty.

Talk about failures
It builds credibility. It makes the company appear human and real (everyone makes mistakes). It is important to add what has been done to change this so that those failures won’t occur again.

Get sold yourself
Pick the most successful competitors in your area and go through their sales process. Be aware of how you feel during each step and see why their approach works well.

Pitch an enemy
Find the most disagreeable person out there and pitch to them. Let them be as nasty as possible and then analyse whether anything they said has merit so that you can fix this.

Start an email newsletter
Give them useful information each week or each month. This will put you in the forefront of their mind but for a positive reason and may convince them to buy from you.

Ask questions
Simply allowing people to verbalise their needs is therapeutic for them and tells them that you care about them. It also allows you to hone in on what points to make when it’s your turn to talk. Ask follow-up questions to make sure you understand what they’re saying.

Take notes
Take notes and use those the next time you make contact. Of course the target will realise you’ve taken notes from previous conversations but that’s okay. It tells them you cared enough to do so and you’re apt to continue to do so should they do business with you.

Get new business from old business
If you have a strong relationship with your existing customers you should be able to ask them for more business before you try and warm up stone cold leads. Ask existing customers for referrals and keep track of who referred who.


For assistance with building your client base or improving your market reach, contact Credico UK on

Are you a leader or a follower?

Do you see yourself as a leader or a follower? You could argue that one is far better than the other but in actual fact; successful leaders need to be just as capable of following if needs be. In order to become a leader it helps to have the respect of others and being a team player and working in a cooperative environment can help you gain that respect. If you’re confident in yourself and your own capabilities, those around you will naturally view you as the right person to take charge. In order to understand your full leadership potential it is important to be able to take a honest look at your own personal attributes to discover what you can do improve your leadership capabilities, by being brave and taking a moment to analyse yourself means that even those among us who aren’t natural born leaders can learn the skills required to influence others to follow their lead.

If you instantly know how to solve a problem and approach tricky situations with ease, chances are you have natural leader qualities. Whereas, if you prefer to take direction or like to validate an idea before implementing it, you probably display more ‘follower’ traits. Both are equally important as in business one simply can’t exist without the other. However if you feel you have the hidden potential to become a successful leader there are a few specific traits that are essential. A good leader has the ability to see everything that’s happening around them and respond quickly, from noticing patterns to potential threats, a good leader will foresee possible issues and already have a strategy in place if the issue does eventually arise.

So how do you express your budding leadership potential to your fellow colleagues? Well, there are few simple changes you can make to your everyday working practices in order to encourage people to start following you.

It may seem obvious but improving communication between yourself and colleagues is a great way to improve your leadership skills. By letting others have their say even if you don’t agree, and asking relevant questions will help to make others believe in you and feel that their opinions are valued. However communication shouldn’t just be limited to ‘work talk’. It may seem like a contradiction when talking about becoming a leader, but having an informal connection and sharing with colleagues on subjects besides work matters makes for a happier and more content work relationship.

Remembering everyone likes to be appreciated is also an important aspect in showing your leadership potential. if you’ve ever been praised for something you worked really hard on you probably know how rewarding this can feel. By praising someone you’re not asserting any authority; however you are letting that person know that you’ve noticed their effort, which is an important trait in a leader.

Whilst it’s important to notice how others are working, it’s just as important to recognise your own faults, an apology is not a weakness, and by acknowledging and taking responsibility for your own mistakes means that colleagues are far more likely to respect you than if you try to ignore it.

Lastly, understanding the goals of your fellow colleagues is paramount in gaining the respect needed to be a great leader. If you know what others goals are, you can figure out ways to help them achieve them. This in turn will make others keener to help you out when you need them.

By incorporating these simple ideas into your day to day working practice could be the first step towards unlocking your leadership capabilities. However the important thing to remember is to be a leader you really have to want it, if your hearts only half in it chances are you will fall at the first challenge you find yourself facing. Remember to honestly asses your strengths and weaknesses and only move forward if you feel you have the attributes to do so.