Top Tips to Motivate a Team

Here at Credico UK we believe that motivation is the key to productivity. When a team is motivated and happy they are likely to work harder and get more done, because they actually want to do it. However, motivation does not always have to be in the form of cash bonuses. Here, we have revealed some top tips to motivate your team:

Share the organisational vision with each member

If everyone is aware of the collective vision, which will lead to prosperity and success for each team member, motivation and enthusiasm will play a strong part in every activity. The team will understand what it is they are working towards and will therefore have more motivation to achieve these clear goals.

Communicate with staff

You won’t know your teams ideas or concerns if you don’t constantly communicate with them. Use each opportunity to interact with them and you will discover hundreds of new ways of organising your activities more successfully.

Make people feel appreciated

People need to feel appreciated and very often appreciation feels like a greater reward than money. Show your team sincere gratitude for the unique contribution each one makes to the business.

Support new ideas

Give people the chance to be innovative and you will be surprised by how great their ideas are. Show these ideas support and encourage that suggestion are made, even if you think the idea is silly, acknowledge the fact they contributed and don’t dishearten them. A company can only move forward when it has original ideas.

Give challenging tasks

People will never improve or grow if they continue doing what they have always done. This can be very boring and lead to a drop in productivity. Let them develop new skills by giving them challenging tasks. At the same time make sure the tasks are achievable and within the person’s interests.

Encourage creativity

Supervising doesn’t mean controlling each and every step. Give the team their task, tell them what needs to be achieved and then let them think of their own ways to achieve it. This encourages creativity and shows the team that you trust their judgement, which can be extremely motivating.

Give each one opportunities to grow

If people know they are going to be doing the same thing, the same way all the time, they will definitely lose the motivation to put their maximum effort into their work. They should be sure that hard work and dedication to the business will lead to new personal and professional achievements.

Create healthy competition

For this purpose it can be beneficial to use the classic rewards system. People contribute their efforts and ideas to the maximum when they know that outstanding excellence will lead to generous rewards.

Celebrate each success

Even the smallest achievements are worthy of celebrating. The road to success consists of hundreds of small steps. Reward and celebrate every goal achieved. Prove to the team that their efforts are helping to make important steps forward.

Create and maintain team spirit

Having a team is like an extended family – they probably see the people they work with more than their own families – where mutual support and trust are the most important values. Organise team activities both during work hours and after. Creating and maintaining a powerful team spirit in the workplace will lead to more success.


Establishing your business’ core values

Establishing your business’ core values

Most entrepreneurs start a business because they feel there is a problem that needs solving and that they have or could create the solution to that problem. But to connect with consumers businesses need more than just a fix to a problem, they must have values. A business’ core values is what attracts loyal customers, as they feel they can relate to the business and that the business stands for something they respect and agree with. This is also important for developing a strong company culture – you can attract and maintain top talent if you have strong core values that they agree with.

Here, we have revealed what you should consider when establishing your company’s core values:

  1. Clear values should define the business and guide behaviour.
  2. As the company grows these founding beliefs will need to be made more formal and explicit.
  3. Try to avoid writing these values down using generic words and phrases (like “integrity”), use your own unique voice. This makes the values more relatable and reinforces whatever is unique about the culture.
  4. Involve everyone within the company in the creation and codification of the values. A business owner should lead but not dictate. This is continuous process, as there are always more things that can be done to make sure the values are being stuck to and are effective.
  5. Always reinforce the values – repeat, reward and recognise. For example an example of recognition, the CEO could pick one value a month and the company votes for one person who best characterises that value.
  6. Good, practiced values can help make difficult decisions. Especially decisions where numbers and analysis alone can’t give you the answer.
  7. Lead by example. If the CEO and leaders do not follow the values then they will not stick with everyone else.
  8. Be ready to be tested. Employees should – and will – call you out based on your values. While this can be a bit painful, this is a good sign because it means the values have really taken hold at the root level and are being used multi-directionally.
  9. Values should make you and everyone else in the firm proud to work there.
  10. Always stick to your core values, and be honest about them! Consumers will appreciate the transparency.

Credico’s 5 top tips to improve productivity

5 top tips to improve productivity

We know that in a fast-paced business world, people always want to accomplish more with their days. So how can you be more productive? We’ve released our top tips for improving your own productivity.

Arrive early, stay later
If your day is constantly disrupted by rush hour traffic, get up early and beat it. This will not only leave you in a better mood for the rest of the day but also means that you have more time to get things done. The same goes for the end of the work day. Your ability to save these extra hours will help increase your productivity levels.

Plan each day the night before
This can be a total game changer for most people. This could be as simple as preparing your lunch the night before, putting your clothes out ready, or leaving your briefcase by the front door. Or you could take the time before you go to bed the night before to create your to-do list and prioritise it. This will give you a head start the next day. Our top tip is to put a star next to the most important tasks on your to do list, reminding you that these are the tasks that need to be done to push you forward with achieving big goals.

Leave the office for lunch
Something so small can have a hugely powerful effect on how you work for the remainder of your day. Leaving the work environment for lunch can ease stress levels, refresh your creativity and help you to re-focus.

Minimise distractions
Distractions are everywhere. If you work from a computer, as most people do, there is always the temptation to check social media, or surf the internet, or check your emails every 5 minutes. Eliminate these distractions and allow set times for checking your emails. You could even go as far as hanging a do not disturb sign on your door during really important tasks, so that co-workers know not to bother you.

Keep your goals in sight at all times
After setting extremely big and exciting goals that you want to accomplish, keep them in sight at all times. You could even write your goals down and carry them with you so that you see them at random points throughout the day. This way when you glance at your goals your motivation levels will likely increase.

Event Marketing Ideal for the Wearable Technology Market Claims Credico UK

New research has surfaced which suggests that too many consumers, the concept of wearable technology is still alien. With many big brands hoping to push this technology in 2015, a lack of consumer understanding could be a serious blow. Credico UK reveals how Event marketing or other forms of Direct Marketing could help.

Wearable technology is set to be one of the hottest trends, with a number of new brands unveiling new wearable devices according to Marketing Week (3rd March 2015). Market research group CCS Insight has forecasted that global sales in wearable technology will hit 135 million units in 2018, up from 9.7 million in 2013. Many brands are relying on new wearable technology to make them stand out from their competitors and the health and fitness functions of wearables are continuing to advance as a result of improving sensor technology; enabling users to track heart rate, sleep patterns, nutrition intake etc.

Most consumers have not yet bought into the hype surrounding wearable devices. 61% of adults surveyed would not buy one according to research from Marketing Week. Google’s recent decision to stop the production of its flagship wearable product, Google Glass, demonstrates the difficulty of launching a new concept device for the mass market. A survey of 2000 people commissioned by the experiential agency Fizz, revealed 37% of consumers feel there is no need for a wearable and 15% claim it is ‘a fad’. Credico UK state that companies can’t just rely on a brands previous success and that the needs of a target audience must be understood before the new technology can be accepted by consumers.

The Fizz research also found that 41% of respondents would feel more tempted to buy wearables if they could interact with them by touching them and trying them on first. 31% stated that in-store demonstrations would encourage a purchase to be made. Credico UK believe event marketing (a form of direct marketing) could be beneficial in filling the gap in consumer understanding and it will help to get consumers exciting about wearable technology. This is because it will enable consumers to interact with the technology before they buy it and the sales representatives will have the necessary training to advise shoppers about the technology.

Credico UK is the Britain’s leading field sales organisation that offer clients a new customer acquisition programme that is tailor made to suit their individual requirements. The organisation has gained vast experience in all aspects of direct sales including event marketing.


The importance of a positive attitude

At Credico UK we believe that a positive attitude can go a long way at work and can not only make the atmosphere a lot better for everyone involved but can help people push towards success. Being positive gives people the motivation to keep that positivity going.

We have outlined the main reasons why people need to be positive at work and the benefits of this:

Less Stress

It’s healthier for you and everyone around you. Stress can bring about a whole world of problems such as insomnia, fatigue, and loss of concentration and even some more serious ailments like severe depression and high blood pressure. Staying positive is a way to reduce these pains.

Happy Peers

Your stress levels can affect everyone around you, whether you are so scattered you can’t organise your thoughts enough to send a coherent email, or you lash out in frustration at a startled co-worker. Improving your disposition will have a ripple effect that positively influences everyone you come in contact with.

Job Security

A bad attitude (and subsequent side effects) can get you fired, so take it down a notch, take a deep breath, and maybe take a break! An employee who gets the ball rolling and keeps everyone on track is a much better asset.


Positivity is required to enjoy life. But you will have to take steps to get to your happy place. Most of us don’t get what we want all the time but you can’t focus on the negative. Keep in mind that you work to make money. You are not obligated to do anything other than the services you were hired to do. Set your limits and it may help you keep a level head in the workplace.


You control your life, your path and your decisions. Do what makes you happy and positive and you will find that you enjoy life a lot more and feel more in control of what happens next.

Getting the best out of your staff

At Credico UK we believe that it is important to encourage and treat staff well. This not only motivates staff to do a good job but happy staff often leads to happy customers. This is often referred to as “The Trickle Down Effect”, a good manager treats his/her staff well, meaning that staff are content and want to do a good job, meaning they provide the best service possible to their customers, meaning customers leave happy and return again and again.

We also believe that cementing good relationships with your clients and customers is highly important in business and we believe that the two – forging long-lasting relationships and getting the best out of staff – go hand in hand. So we are offering ways to motivate and get the most out of your employees:

Treat everyone as an individual
Respect that different employees have different needs. Get to know each member of staff and show you understand them by being flexible to their personal situations. For example, if an employee is in a long distance relationship, you may want to let them leave early on Friday afternoons. As a result, they’ll be more inclined to put extra hours in during the week to keep on top of their workload.

Praise good work and offer feedback
Public praise – congratulating someone in front of everyone – can be a huge motivator. Regular feedback and encouragement makes employees feel positive and they are likely to invest this positive energy into your business.

Lead by example
A productive team needs a productive leader. A good leader should embody the company’s brand and be true to its ethics, otherwise how can you expect employees to do this? It is equally important that employees see you putting in as much energy as them – if not more. A good leader must lead by example, by demonstrating the behaviours that are expected of staff. Be excited by new challenges and show real enthusiasm for projects.

Encourage people to take a break
Everyone needs a break in order to operate at their full potential. Approach people who haven’t used their holiday entitlement and encourage them to get away. This will also prove to employees that you care about their wellbeing.

Give ownership to your team
While new employees will need clear instructions and guidance, once they have learnt the ropes, let go of the reins. Leave them to be led by their own initiative and congratulate them for doing so. By giving this ownership to a team they will feel trusted and motivated to prove that that trust was rightfully placed.


How to Innovate and Improve Customer Acquisition

Every business wants to acquire new customers because that’s how they grow. But what can you do to improve your customer acquisition? Here at Credico UK we offer a new customer acquisitions service and have provided our top tips to helping your business grow your client base.

Tell it how it is
No one has time for the ‘wind-up pitch.’ Prepare well-honed phrases and make sure it’s to the point. This will show you are focuses on your agenda and proposition and potential consumers will appreciated the honesty.

Talk about failures
It builds credibility. It makes the company appear human and real (everyone makes mistakes). It is important to add what has been done to change this so that those failures won’t occur again.

Get sold yourself
Pick the most successful competitors in your area and go through their sales process. Be aware of how you feel during each step and see why their approach works well.

Pitch an enemy
Find the most disagreeable person out there and pitch to them. Let them be as nasty as possible and then analyse whether anything they said has merit so that you can fix this.

Start an email newsletter
Give them useful information each week or each month. This will put you in the forefront of their mind but for a positive reason and may convince them to buy from you.

Ask questions
Simply allowing people to verbalise their needs is therapeutic for them and tells them that you care about them. It also allows you to hone in on what points to make when it’s your turn to talk. Ask follow-up questions to make sure you understand what they’re saying.

Take notes
Take notes and use those the next time you make contact. Of course the target will realise you’ve taken notes from previous conversations but that’s okay. It tells them you cared enough to do so and you’re apt to continue to do so should they do business with you.

Get new business from old business
If you have a strong relationship with your existing customers you should be able to ask them for more business before you try and warm up stone cold leads. Ask existing customers for referrals and keep track of who referred who.


For assistance with building your client base or improving your market reach, contact Credico UK on

The benefits of outsourcing to an agency

Maybe you’ve never come across outsourcing, or you’ve heard of it and are not sure what the advantages are. Well, here at Credico UK, we’ve put together a list of benefits that firms, small or large, can see from outsourcing their marketing.

Lower cost total
Hiring an outsourced marketing firm is less expensive than hiring a full time in-house marketing person. Many firms work on a ‘no win = no fee’ basis, meaning that you won’t pay until your goals are met and results are delivered.

Broader skill set
A team of marketing professionals typically has a more diverse skill set than a single marketing employee.

Having a team of outsourced marketing professionals at your disposal enables organisations to handle an increase in marketing workload.

Eliminate turnover
Entry level marketing personnel typically stay with a company for 1-3 years before looking for another position. By outsourcing you can use that company for as long as you choose to outsource to them and therefore eliminate turnover.

Fresh insight
Often employees are reluctant to share their opinions. An outsourced marketing firm can provide an uncensored and objective view of your current sales and marketing strategy.

Too often business owners and management wear too many hats. Hire a marketing department so the rest of your team can focus on their primary jobs.

For more information on outsourcing visit our website or contact us at .



We’re all victims of slacking off a little at work. There’s always going to be those tiresome jobs you really don’t want to do, but it’s important to stay productive. What isn’t productive is spending 20 minutes complaining about a job you really don’t want to do. You just need to do it. It’s important not to lose sight of your business goals as having a clear direction contributes to being productive and helps sustain business growth.

PerDM ProductivityUtilising the most of your time might sound obvious, but it is surprising how much time we waste at work. Whether it’s in meetings, chatting to colleagues or that all important third coffee break, these are all minutes off the clock. Of course breaks are important too, so by all means have your regular morning coffee break. But what we really need to focus on is utilising your working hours to make sure you get the most out of your day.

Here are 3 tips to help you organise your time and help you on your way to being more productive:

  1. Set small, measureable goals

Having a huge to do-list is over-whelming for even the most organised worker. It’s important to set yourself small achievable goals that help you organise your day. Be sure to tick off each task once it’s done as this contributes to your sense of achievement! This is especially important for those of you who struggle to keep focused! The key to being productive is to stick to your schedule and the order you have arranged tasks. Be sure to include some time for any last minute emergencies that come up into your schedule!

  1. Eliminate all distractions

Living in a digital age, there are always going to be distractions. Replying to emails could be a full-time job in itself, so it’s important to reduce the time you spend on this task. Not everyone needs a reply straight away. Unsubscribe to all the websites that are not relevant to your business. We all love seeing the latest offers on, but it’s not important. It’s just another distraction stopping you from finishing that report by noon. By eliminating the amount of emails coming into your inbox, it frees up more time for you to get work done. will still be there when you get home.

  1. Get plenty of sleep

Research has proven that a good night’s sleep increases your productivity. This means no more late nights working until 3am. You might think you are being productive, but do you really think the quality of your work is going to be your best at 3am? You’re much better off heading to bed early and coming back to work with a fresh outlook.


1. Your Company’s Core Values

Create a business mission statement and company overview.

Choose the core values of your company in order to express them in your products or services.

2. Describe your Products or Services

Describe what your products or services are and who your target market is. Also research into your competitors.

Answer when, where, why and how should these target customers buy your products or services? Also identify your several potential target markets.


3. SWOT Analysis and Competitor Analysis

Write down your strengths, weaknesses, the threats to your business and the opportunities you can capitalize on.

Competitor analysis and bench marking – study the strategy, objectives, and assumptions your competitor has and know their resources and capabilities.

4. Marketing plan

Decide upon your business strategy – which of the cost leadership or differentiation strategies do you want to adopt? Know your customer profile and price your product or service accordingly. Choose the advertising channels and marketing techniques subsequently.

5. Operations

What are the roles and responsibilities needed to form your internal business team? Who are your suppliers, which areas will you need to outsource and who will make the final decisions?

6. Financials

Break-Even Analysis
- Estimate your capital requirements in order to break-even and estimate when your break-even period will be.

Opportunity to scale – Forecasting how your company will evolve is very important for your investors, partners or other stakeholders.