How to have a good work-life balance

Everyone wants to have a good work-life balance but not everybody knows how to achieve this. Marketing Managers, Business Development Officers and Entrepreneurs are all often guilty of putting their work before everything and working all hours under the sun. This is not healthy and can actually reduce productivity and motivation. In this blog post we are revealing our top tips to a good work-life balance.

Let go of perfection
Many overachievers develop perfectionist tendencies when their demands are limited to school, hobbies and maybe an after-school job but as you grow up life gets more complicated, you have more demands to meet. Work gets harder and takes up more time, your family grows and your responsibilities overload. The key to avoid burning out is to let go of perfectionism. The healthier option is to strive for excellence rather than perfection.

Unplug
Technology has helped our lives in many ways but it has also created expectations of constant accessibility. The work day never seems to end. There are times when it is okay to just shut off your phone and enjoy the moment. Make quality time truly quality time by not responding to work emails when you are spending time with family. By not reacting to the updates from work you will develop a stronger habit of resilience and resilient people feel a greater sense of control in their lives.

Exercise and meditate
Even when we are at our most busy we make time for important things such as eating, sleeping, going to the bathroom, yet one of our most crucial needs – exercise- is often the first thing to go when our calendars fill up. Exercise is an effective stress reducer. It pumps feel-good endorphins through your body which can improve your mood drastically. We recommend dedicating a few hours a week to self-care, whether its exercise, yoga or meditation.

Limit time-wasting activities and people
First, identify what’s most important in your life and then draw firm boundaries so you can devote quality time to these high-priority people and activities. From there you can determine what or who needs to be dropped from the schedule. If email or internet surfing sends you into a time-wasting spiral, establish rules to keep you from going off-task. Focus on the people and activities that reward you most.

Change the structure of your life
Sometimes habits become set in stone and this reduces both productivity and motivation. Take a birds-eye view of your life and ask yourself: What changes could make life easier? Don’t try and do too much, this will only add stress. Instead, focus on activities you specialise in and value most. Delegate or outsource everything else.

Start small. Build from there.
When we take on too much too quickly it is easy to give up. If you’re trying to change a certain area in your life, start small and experience some success, then build upwards from there.

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Top Tips to Motivate a Team

Here at Credico UK we believe that motivation is the key to productivity. When a team is motivated and happy they are likely to work harder and get more done, because they actually want to do it. However, motivation does not always have to be in the form of cash bonuses. Here, we have revealed some top tips to motivate your team:

Share the organisational vision with each member

If everyone is aware of the collective vision, which will lead to prosperity and success for each team member, motivation and enthusiasm will play a strong part in every activity. The team will understand what it is they are working towards and will therefore have more motivation to achieve these clear goals.

Communicate with staff

You won’t know your teams ideas or concerns if you don’t constantly communicate with them. Use each opportunity to interact with them and you will discover hundreds of new ways of organising your activities more successfully.

Make people feel appreciated

People need to feel appreciated and very often appreciation feels like a greater reward than money. Show your team sincere gratitude for the unique contribution each one makes to the business.

Support new ideas

Give people the chance to be innovative and you will be surprised by how great their ideas are. Show these ideas support and encourage that suggestion are made, even if you think the idea is silly, acknowledge the fact they contributed and don’t dishearten them. A company can only move forward when it has original ideas.

Give challenging tasks

People will never improve or grow if they continue doing what they have always done. This can be very boring and lead to a drop in productivity. Let them develop new skills by giving them challenging tasks. At the same time make sure the tasks are achievable and within the person’s interests.

Encourage creativity

Supervising doesn’t mean controlling each and every step. Give the team their task, tell them what needs to be achieved and then let them think of their own ways to achieve it. This encourages creativity and shows the team that you trust their judgement, which can be extremely motivating.

Give each one opportunities to grow

If people know they are going to be doing the same thing, the same way all the time, they will definitely lose the motivation to put their maximum effort into their work. They should be sure that hard work and dedication to the business will lead to new personal and professional achievements.

Create healthy competition

For this purpose it can be beneficial to use the classic rewards system. People contribute their efforts and ideas to the maximum when they know that outstanding excellence will lead to generous rewards.

Celebrate each success

Even the smallest achievements are worthy of celebrating. The road to success consists of hundreds of small steps. Reward and celebrate every goal achieved. Prove to the team that their efforts are helping to make important steps forward.

Create and maintain team spirit

Having a team is like an extended family – they probably see the people they work with more than their own families – where mutual support and trust are the most important values. Organise team activities both during work hours and after. Creating and maintaining a powerful team spirit in the workplace will lead to more success.

Event Marketing Ideal for the Wearable Technology Market Claims Credico UK

New research has surfaced which suggests that too many consumers, the concept of wearable technology is still alien. With many big brands hoping to push this technology in 2015, a lack of consumer understanding could be a serious blow. Credico UK reveals how Event marketing or other forms of Direct Marketing could help.

Wearable technology is set to be one of the hottest trends, with a number of new brands unveiling new wearable devices according to Marketing Week (3rd March 2015). Market research group CCS Insight has forecasted that global sales in wearable technology will hit 135 million units in 2018, up from 9.7 million in 2013. Many brands are relying on new wearable technology to make them stand out from their competitors and the health and fitness functions of wearables are continuing to advance as a result of improving sensor technology; enabling users to track heart rate, sleep patterns, nutrition intake etc.

Most consumers have not yet bought into the hype surrounding wearable devices. 61% of adults surveyed would not buy one according to research from Marketing Week. Google’s recent decision to stop the production of its flagship wearable product, Google Glass, demonstrates the difficulty of launching a new concept device for the mass market. A survey of 2000 people commissioned by the experiential agency Fizz, revealed 37% of consumers feel there is no need for a wearable and 15% claim it is ‘a fad’. Credico UK state that companies can’t just rely on a brands previous success and that the needs of a target audience must be understood before the new technology can be accepted by consumers.

The Fizz research also found that 41% of respondents would feel more tempted to buy wearables if they could interact with them by touching them and trying them on first. 31% stated that in-store demonstrations would encourage a purchase to be made. Credico UK believe event marketing (a form of direct marketing) could be beneficial in filling the gap in consumer understanding and it will help to get consumers exciting about wearable technology. This is because it will enable consumers to interact with the technology before they buy it and the sales representatives will have the necessary training to advise shoppers about the technology.

Credico UK is the Britain’s leading field sales organisation that offer clients a new customer acquisition programme that is tailor made to suit their individual requirements. The organisation has gained vast experience in all aspects of direct sales including event marketing.

Source: https://www.marketingweek.com/2015/03/03/consumers-lack-appetite-for-wearables/