Credico attend Collars and Coats Ball

We were invited to attend the Collars and Coats Ball in aid of Battersea Dogs and Cats home. The prestigious fundraising event took place on the 30th October at Battersea Evolution. The fundraiser was a star-studded event and we were honoured to attend.

Upon arrival we were greeted by Battersea Dogs and Cats Home’s Guard of Honour, where blue-coated Battersea dogs lined the route along the red carpet. After this exciting arrival we took our spot in the exclusive VIP area and took part in the fundraising auction for some truly remarkable items. We were then treated to performances from the fabulous Soul Singer, Heather Small, who some of you may know from the band M People, glamorous retro girl band the Tootsie Rollers and the amazing Strictly Come Dancing Band which featured Dave Arch and his Orchestra.

The evening lasted from 6:30pm until 2:00am and was a black tie event with a fancy as you like dress code for ladies. It was a fabulous evening and the fundraiser was a huge success. The evening got us thinking about the importance of attending such events! These events are extremely important to raise money and awareness for certain charities and they are a also great way to network with like-minded people. Networking is absolutely vital for entrepreneurs if their business is to survive because they must constantly learn new skills and develop to keep up with an ever-growing market.

We understand the importance of these events because they raise awareness for the brand or charity and that is exactly what we do for our clients. As well as raising awareness the charity hosts events and activities like this to create further excitement around raising funds for the charity. We were extremely honoured to attend the Collars & Coats Ball and hope that a huge amount of money was raised for the Battersea Dogs and Cats home.

Advertisements

The Importance of Brand Loyalty

Every company wants their customers to return to them and achieve brand loyalty. There are a number of reasons for this, so we’ve looked into why brand loyalty is so important and what it takes to achieve this.

Survival

According to research 80% of a brand’s future sales will come from just 20% of their already existing customer base. So this means if you have no returning customers you will make virtually no sales and therefore your business is likely to fail. Providing a good customer service and a product/service that matches its description, aka being an authentic brand, is likely to keep customers coming back for more.

Cost

Marketing campaigns can sometimes cost a lot and that is just to catch the attention or potential prospects, it does not mean you are guaranteed to close the deal. Whereas, loyal customers have already heard of your brand and know what it is all about, therefore they are more than likely to buy any new products you release.

Word-Of-Mouth

By having loyal customers you are gaining an army of free brand advocates. They are going to spread the word about how much they like your brand and therefore market your business with absolutely no effort on your part. All you have to do is then live up to your customers’ promises and all the new prospect has heard about your company.

The more customers you impress the more sales you will make and the more customers will return to your business, therefore improving your brand loyalty and growing your business. For information on the brand loyalty services that we provide head to www.credico.uk.com or email enquiries@credico.uk.com

What is Direct Marketing?

If you’ve visited our Credico UK website then you will have seen the term direct marketing. But what is direct marketing and why do we use it? Well you are about to enter a ‘direct marketing for dummies’ crash course.

Direct marketing is about making direct contact with existing and potential customers to promote a product or service. When you think of advertising we know your first thoughts are probably TV and Radio adverts but unlike these types of marketing, direct marketing allows us to contact particular people with a
personalised message about a product that is right for them.

So who uses it and why? Well because direct marketing is extremely cost effective and extremely powerful at generating sales, it is ideal for all kinds of businesses. Direct marketing allows businesses to focus their marketing resources on a specific group of ideal customers where they are most likely to get results.

There are several types of direct marketing including: Events, Direct mail, leafleting, telephoning B2B, and residential campaigns. Here at Credico UK we use face-to-face marketing. This allows us to have a much deeper and personal connection with both our clients and consumers. Would you rather share your product desires with a real person or a computer screen? We think people can offer a much better customer service and help solve your needs quickly.

Primarily, direct marketing has been designed to offer consumers a better experience with their favourite brands. Direct Marketing companies want people to feel like the valued customers there are and not just another sale.

So, we hope you have enjoyed our lesson, that we’ve cleared up the term ‘Direct Marketing’ and that you know why it is important.

The Value of Face-to-Face Marketing

The rise of the digital age is upon us but at Credico UK we don’t think that means we should lose the art of face-to-face conversation. In fact, we think there is more reason than ever to adopt this form of marketing because consumers simply don’t expect it anymore and they are grateful for the personalised service. When you can actually see a face behind the brand and connect on a personal level you are more likely to remember that brand than one that sent you a tweet once.

So why should YOU use face-to-face marketing? Well we’ve broken it down into four simple benefits:

  1. It can save you time and money. Print and broadcast ads are costly, and internet marketing requires time to reach a decent-sized audience. Face-to-face, whether by sales reps or an event, gives you the opportunity to deliver your sales message and interact with a large group of people.
  2. It builds confidence and trust between you and your customers. Meeting people in person is crucial for building and maintaining strong relationships.
  3. It creates instant visibility. This is a big difference between face-to-face marketing and other promotional channels. While the consumer may not buy straight away, they are much more likely to do business with you in the future having seen what you have to offer.
  4. It breaks down barriers. The value of being face-to-face with your prospects and customers is that you have the benefit of verbal and non-verbal communications, allowing you to clarify the tone of your sales message.

The simple fact is that face-to-face marketing makes your prospects and your existing customers feel valued and that can be the difference between making a sale or being avoided as a brand. We believe that face-to-face marketing still deserves a place in the digital uprising!

The benefits of outsourcing to an agency

Maybe you’ve never come across outsourcing, or you’ve heard of it and are not sure what the advantages are. Well, here at Credico UK, we’ve put together a list of benefits that firms, small or large, can see from outsourcing their marketing.

Lower cost total
Hiring an outsourced marketing firm is less expensive than hiring a full time in-house marketing person. Many firms work on a ‘no win = no fee’ basis, meaning that you won’t pay until your goals are met and results are delivered.

Broader skill set
A team of marketing professionals typically has a more diverse skill set than a single marketing employee.

Scalability
Having a team of outsourced marketing professionals at your disposal enables organisations to handle an increase in marketing workload.

Eliminate turnover
Entry level marketing personnel typically stay with a company for 1-3 years before looking for another position. By outsourcing you can use that company for as long as you choose to outsource to them and therefore eliminate turnover.

Fresh insight
Often employees are reluctant to share their opinions. An outsourced marketing firm can provide an uncensored and objective view of your current sales and marketing strategy.

Focus
Too often business owners and management wear too many hats. Hire a marketing department so the rest of your team can focus on their primary jobs.

For more information on outsourcing visit our website http://www.credico.uk.com/ or contact us at enquiries@credico.uk.com .

 

3-STEP GUIDE TO IMPROVING YOUR PRODUCTIVITY

We’re all victims of slacking off a little at work. There’s always going to be those tiresome jobs you really don’t want to do, but it’s important to stay productive. What isn’t productive is spending 20 minutes complaining about a job you really don’t want to do. You just need to do it. It’s important not to lose sight of your business goals as having a clear direction contributes to being productive and helps sustain business growth.

PerDM ProductivityUtilising the most of your time might sound obvious, but it is surprising how much time we waste at work. Whether it’s in meetings, chatting to colleagues or that all important third coffee break, these are all minutes off the clock. Of course breaks are important too, so by all means have your regular morning coffee break. But what we really need to focus on is utilising your working hours to make sure you get the most out of your day.

Here are 3 tips to help you organise your time and help you on your way to being more productive:

  1. Set small, measureable goals

Having a huge to do-list is over-whelming for even the most organised worker. It’s important to set yourself small achievable goals that help you organise your day. Be sure to tick off each task once it’s done as this contributes to your sense of achievement! This is especially important for those of you who struggle to keep focused! The key to being productive is to stick to your schedule and the order you have arranged tasks. Be sure to include some time for any last minute emergencies that come up into your schedule!

  1. Eliminate all distractions

Living in a digital age, there are always going to be distractions. Replying to emails could be a full-time job in itself, so it’s important to reduce the time you spend on this task. Not everyone needs a reply straight away. Unsubscribe to all the websites that are not relevant to your business. We all love seeing the latest offers on Groupon.com, but it’s not important. It’s just another distraction stopping you from finishing that report by noon. By eliminating the amount of emails coming into your inbox, it frees up more time for you to get work done. Groupon.com will still be there when you get home.

  1. Get plenty of sleep

Research has proven that a good night’s sleep increases your productivity. This means no more late nights working until 3am. You might think you are being productive, but do you really think the quality of your work is going to be your best at 3am? You’re much better off heading to bed early and coming back to work with a fresh outlook.