We’ve come across a few common misconceptions about direct marketing that people seem to take as fact! We’d like to put these to bed and tell you the truth about direct marketing!
Misconception 1: Direct marketing can only be used for immediate sales.
This view misses a fundamental point: direct marketing is not exclusively about selling. It’s about direct and assertive appeals to get a prospect to deepen their engagement with a company. The appeals guide the prospect along the path to a sales event either in the short- or long-term. You can use direct marketing to build a brand, acquire leads and strengthen existing relationships.
Misconception 2: Direct marketing is expensive.
You can spend as much or as little as you like on your direct marketing campaign and it will still produce fantastic results if done right. In fact, direct marketing is often a hugely cost-effective route, much more so than traditional forms of advertising such as television and radio. Most direct marketing campaigns will see a ROI guaranteed, even in times of economic downturn.
Misconception 3: Online marketing makes direct marketing irrelevant.
If anything, we believe it makes it more relevant. In today’s online marketing world, consumers feel cut off from their favourite brands and though a quick online service may sometimes be convenient it is in no way personal, something that consumers really desire. Direct marketing has the power to personalise each campaign and to each person, making consumers feel valued.
How many of these misconceptions did you believe? Have your views changed at all after reading our post? We certainly hope so, because direct marketing could be what you’ve been looking for to improve your brand loyalty and acquisition!